HEY THERE!

I’m Lindsey, the owner and creative director behind Kiwi Design. For over twenty years, I have been helping businesses and nonprofits tell their stories through clean, purposeful marketing and graphic design.

When I am not at my desk, you can usually find me outside cheering on my kids at lacrosse and football, or out on the mountain snowboarding with my family.

My work bridges the gap between creative visual storytelling and real-world business strategy. Whether you are looking to elevate your brand, redesign a website, or launch a targeted marketing campaign, I focus on creating visuals that look great and drive results.

Because of my career in advancement and fundraising leadership, I have a unique understanding of the challenges nonprofits face. I know how to design compelling campaigns that resonate with donors, build institutional loyalty, and maximize fundraising efforts.

Whether your business needs a marketing refresh or your nonprofit is launching a major campaign, I treat your organizational goals as my own. Let’s work together to make your vision stand out.

EDUCATION & EXPERIENCE

2004-PRESENT

OWNER  //  KIWI DESIGN, INC.

Manage a successful C corporation, providing comprehensive design and print solutions while ensuring client satisfaction, on-time delivery, and financial efficiency.

2024-PRESENT

MAJOR GIFTS OFFICER //  KEENE STATE COLLEGE

Manage 100+ major gift prospects ($25K+), driving engagement for current use and future campaign initiatives.

Qualify and cultivate prospects, aligning donor interests with college priorities through strategic use of Blackbaud’s Raiser’s Edge.

Develop compelling proposals and foster strong relationships with key stakeholders, enhancing donor engagement and support.

Initiate portfolio management and strategically convert annual donors to major gift prospects through targeted annual fund campaign strategies for Giving Tuesday and KSC Giving Day.

2016-2024

DIRECTOR OF MISSION ADVANCEMENT & MARKETING COMMUNICATIONS  //  YMCA CAMP CONISTON

Led a $7.5 million, comprehensive campaign that successfully secured funding for annual operations, capital improvements, and endowment growth, ultimately exceeding the target by 11%.

Directed the development and implementation of strategic fundraising plans, increasing the annual fund by 600% from $200,000 to $800,000 (2016-2023).

Secured $1.4 million during the pandemic through a diversified approach utilizing grants, major gifts, and individual donations. This achievement marked the organization’s first year, exceeding $1 million annually (2021).

Developed relationships with 25 major donors, cultivating $3.2 million gifts ranging from $40,000 to $500,000 through targeted research of a 10,000+ prospect database.

Leveraged a strategic approach to manage a 100-prospect major gift portfolio, implementing annual fund campaigns that fostered strong donor relationships and achieved a 54% retention rate.

Successfully secured multiple six-figure grants through development and management, including research, proposal development, and reporting.

Organized successful small to large fundraising events (e.g., auctions, reunions) for 150 attendees that increased revenue and donor engagement.

Developed and executed comprehensive omnichannel marketing campaigns (e.g., direct mail, email, social media) designed to attract new donors and cultivate existing relationships.

Secured board approval for future initiatives by crafting impactful reports and stories highlighting past fundraising success.

Led and mentored fundraising team, fostering collaboration for campaign success.

2006-2016

MARKETING & CREATIVE DIRECTOR  //  R.C. BRAYSHAW & COMPANY

Collaborated with the marketing team to develop data-driven marketing campaigns with compelling content and visuals, driving brand awareness, engagement, and ROI.

Conducted market research and analyzed industry case studies to identify innovative marketing concepts for client presentations.

Leveraged data analysis (A/B testing, segmentation) to adapt marketing strategies across diverse industries (education, healthcare, youth development, etc.), maximizing campaign effectiveness.

Efficiently managed multiple design projects simultaneously, utilizing strong prioritization and time management skills to meet deadlines consistently and exceed client expectations.

Mentored junior designers, providing creative direction and training to accelerate their skills.

2003-2006

GRAPHIC DESIGNER  //  P2 DESIGN

Collaborated with clients to translate their vision and objectives into impactful, high-quality designs for publications, direct marketing, branding, social media, etc.

2002-2004​

ENDICOTT COLLEGE

Bachelor in Fine Arts with a Concentration in Graphic Design & Marketing Communications (BFA)

1997 - 2001

BISHOP BRADY HIGH SCHOOL

Graduated with Honors