HEY THERE!
I’m Lindsey, the creative force behind Kiwi Design, Inc. By day, I create eye-catching designs that tell your story and leave a lasting impression. In the evenings, I cheer on my kids at lacrosse, soccer, and, of course, on the slope snowboarding! (Yes, this mama enjoys some winter thrills, too!)
Whether you’re a business looking to boost your brand or a non-profit aiming to maximize fundraising efforts, I’ve got you covered.
I love helping businesses like yours shine. From logo design and branding to marketing materials and websites, I’ll create visuals that not only look great but also drive results.
As a former fundraising director, I understand the unique challenges and opportunities that non-profits face. That’s why I’m committed to helping you develop compelling campaigns that resonate with donors and generate the support you need.
Think of me as your secret weapon for raising money and raising awareness. Whether you’re a non-profit looking for a fundraising boost or a business that needs a marketing makeover, I’m here to help you shred the competition (pun intended for the snowboarders out there!).
EDUCATION & EXPERIENCE
2004-PRESENT
OWNER // KIWI DESIGN, INC.
Manage a successful C corporation, providing comprehensive design and print solutions while ensuring client satisfaction, on-time delivery, and financial efficiency.
2024-PRESENT
MAJOR GIFTS OFFICER // KEENE STATE COLLEGE
Manage 100+ major gift prospects ($25K+), driving engagement for current use and future campaign initiatives.
Qualify and cultivate prospects, aligning donor interests with college priorities through strategic use of Blackbaud’s Raiser’s Edge.
Develop compelling proposals and foster strong relationships with key stakeholders, enhancing donor engagement and support.
Initiate portfolio management and strategically convert annual donors to major gift prospects through targeted annual fund campaign strategies for Giving Tuesday and KSC Giving Day.
2016-2024
DIRECTOR OF MISSION ADVANCEMENT & MARKETING COMMUNICATIONS // YMCA CAMP CONISTON
Led a $7.5 million, comprehensive campaign that successfully secured funding for annual operations, capital improvements, and endowment growth, ultimately exceeding the target by 11%.
Directed the development and implementation of strategic fundraising plans, increasing the annual fund by 600% from $200,000 to $800,000 (2016-2023).
Secured $1.4 million during the pandemic through a diversified approach utilizing grants, major gifts, and individual donations. This achievement marked the organization’s first year, exceeding $1 million annually (2021).
Developed relationships with 25 major donors, cultivating $3.2 million gifts ranging from $40,000 to $500,000 through targeted research of a 10,000+ prospect database.
Leveraged a strategic approach to manage a 100-prospect major gift portfolio, implementing annual fund campaigns that fostered strong donor relationships and achieved a 54% retention rate.
Successfully secured multiple six-figure grants through development and management, including research, proposal development, and reporting.
Organized successful small to large fundraising events (e.g., auctions, reunions) for 150 attendees that increased revenue and donor engagement.
Developed and executed comprehensive omnichannel marketing campaigns (e.g., direct mail, email, social media) designed to attract new donors and cultivate existing relationships.
Secured board approval for future initiatives by crafting impactful reports and stories highlighting past fundraising success.
Led and mentored fundraising team, fostering collaboration for campaign success.
2006-2016
MARKETING & CREATIVE DIRECTOR // R.C. BRAYSHAW & COMPANY
Collaborated with the marketing team to develop data-driven marketing campaigns with compelling content and visuals, driving brand awareness, engagement, and ROI.
Conducted market research and analyzed industry case studies to identify innovative marketing concepts for client presentations.
Leveraged data analysis (A/B testing, segmentation) to adapt marketing strategies across diverse industries (education, healthcare, youth development, etc.), maximizing campaign effectiveness.
Efficiently managed multiple design projects simultaneously, utilizing strong prioritization and time management skills to meet deadlines consistently and exceed client expectations.
Mentored junior designers, providing creative direction and training to accelerate their skills.
2003-2006
GRAPHIC DESIGNER // P2 DESIGN
Collaborated with clients to translate their vision and objectives into impactful, high-quality designs for publications, direct marketing, branding, social media, etc.
2002-2004
ENDICOTT COLLEGE
Bachelor in Fine Arts with a Concentration in Graphic Design & Marketing Communications (BFA)
1997 - 2001
BISHOP BRADY HIGH SCHOOL
Graduated with Honors